What makes your brand's web identity — or persona — good versus great?  Every website, brand and business has a persona. But what is yours? 

 

A great web persona is communicated in a design that speaks to your customers in a way they respond to. It reaches people so that they hear your story and are compelled to engage. In a nutshell, your web persona defines a clear identity and personality for your brand.

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By adding personality to your website, you can bridge the gap between the technical and impersonal nature of the web and the accessible, user-friendly, and personal experience that we often miss online.

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PIVOT Creative and Consulting helps you crystallize your persona so that your digital marketing is targeted and effective.

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This process is usually very fun and revealing.  What is your brand's current personality?  What should it be?  Here are a few comparisons to help get you started.

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Formal or funny?     Big or small?

Boring or surprising?     Reserved or outspoken?

Stylish or classic?     Premium or inexpensive?

Masculine or feminine?     Rigid or flexible?

Young or mature?     Charming or chummy?

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There are steps you can take to create a brand personality that matches your website, product and mission.

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Ready to learn more? Let's get started.