CREATE A BOLD WEB IDENTITY
TELL YOUR STORY

What makes your brand's web identity — or persona — good versus great?  Every website, brand and business has a persona. But what is yours? 

 

A great web persona is communicated in a design that speaks to your customers in a way they respond to. It reaches people so that they hear your story and are compelled to engage. In a nutshell, your web persona defines a clear identity and personality for your brand.

By adding personality to your website, you can bridge the gap between the technical and impersonal nature of the web and the accessible, user-friendly, and personal experience that we often miss online.

PIVOT Creative and Consulting helps you crystallize your persona so that your digital marketing is targeted and effective.

This process is usually very fun and revealing.  What is your brand's current personality?  What should it be?  Here are a few comparisons to help get you started.

Formal or funny?     Big or small?

Boring or surprising?     Reserved or outspoken?

Stylish or classic?     Premium or inexpensive?

Masculine or feminine?     Rigid or flexible?

Young or mature?     Charming or chummy?

There are steps you can take to create a brand personality that matches your website, product and mission.

Ready to learn more? Let's get started.

1.
Define Your Viewpoint
2.
Develop a Personality Plan
3.
Discover Your Voice
4.
Set Brand Characteristics: Color/Font/Image/Space
5.
Establish a Style Guide
6.
Tell Your Story